A model’s life is glamourised and for the lucky few, this part is true.

Gigi Hadid and Kendall Jenner are the epitome of the model life goal.

Seen on the cover of VOGUE or on their personal Instagram account, with over 130million followers between them. Their followers - many probably pre-pubescent teens waiting at the bus-stop scroll, scroll, scrolling on Instagram feeds thinking to themselves “this is basically #lifegoals”.

It’s undeniable - Models are projections of a standardised beauty.

Numerous media stories and documentaries delve into the grey area of the modelling industry discovering and exposing that not all is rainbows and unicorns. 

Often, we hear the media talking about how young girls are affected by the idealised images of unrealistic body shapes and appearances created by the industry. Though, not enough light is shone on the implications, emotions and harm for those in it. The pressure and insecurities that lead onto health issues, eating disorders and mental instability are often disregarded and neglected.

The constant critique and body-shaming - “you are too fat” says one designer to a clearly malnourished model with a BMI of 17. “Lose 5 lbs by next week and the job is yours”.

Models are not mannequins; models have feelings too.

A model is to be styled, encapsulate and embody the vision of art to a designer. Their personalities cannot always be portrayed in the image - and that’s fine, it is in the nature of the fashion industry and there is a mutual understanding that this is simply the role of the model.

However, A SOCIETY simply wants to be a voice for the community. This is not a claim to us re-inventing the wheel or anything of that sort but simply altering the misconceptions of models who are often labelled ‘not very intelligent, shallow and self-absorbed’.

We want the viewers to sense a glimpse of the personality behind the face so that there is a relatable down-to-earth connection. More real; less staged.




For our first lifestyle shoot we asked each model to bring items that have sentimental value or meaning to them and then incorporated the items into the lifestyle shot. We asked them why they bought the items they bought.

The result was insightful.




Model: Kate

Instagram: @_rainbowkate


[Pictured: Kate’s belongings, featuring sunglasses: CLEO in Pink]

Kate: “I travel a lot as a part of modelling and never really settle in one place for a long period of time. So when I re-locate I can’t bring much with me so it’s always items with sentimental value that mean most to me. The Unicorn is from AIA Carnival, my friend won it and gave it to me

The little silver inhaler is from Thailand, because I like everything smelling nice - same for the dream catcher. It has a smell of rose. The little pink pouch too! It smells like Lavender and helps me to fall asleep when I’m feeling anxious.

Earring is also from my friend, I have had it for 7 years or so. Never got sick of it.

And my watch is also a present. Time for me is very important, I hate to waste it, also hate to be late. That’s why I can’t leave my apartment without it - and it’s a nice watch!”.




Model: Alex

Instagram: @alexyblog


[photo of Alex’s Fixed Gear bike]

Alex: “I couldn’t think of anything else to bring besides my bike! Riding the bike gives me a sense of freedom. There are no brakes, it’s a Fixed Gear bike which means I can only control the brakes with my foot. That element of danger thrills me - so this type of bike is not for everyone. I’ve taken the bike to Australia on a working holiday, China and Macau too. I have been able to see more spectacular views by bike than I would have by foot”.




Model: Ryan


Ryan Thayer

[Pictured: photo of belongings, featuring Sunglasses: CHRIS in Black]

Ryan: “The skateboard comes from my Uni days back in San Diego…when my toughest decisions were about which Mexican restaurant made the best carne asada fries. I’d cruise the boardwalk down Pacific Beach to find the best waves to go surfing…that skateboard took me everywhere!

Next is the scuba mask that I bought in Koh Tao, Thailand when I became PADI Advanced Open Water certified.  6 days straight, 12 dives (including a night dive…creepy), 30m depth, 30m visibility, and 29’C water temp.  I had just finished teaching English in rural Thailand with a close mate and this dive drip kicked off a 4 month outrageous backpacking trip around SE Asia.  We met some really cool people on that trip, including the raddest scuba instructor in Asia. RIP Claude.

Mei Mei Pigui is one of the first gifts I gave to my wife when we started dating. I know penguins were her favourite animal so naturally I surprised her with a pink footed baby penguin stuffed animal.  She was dubbed Mei Mei and became a stow away for most of our early travels including Mexico City, Rome, Johannesburg, you name it!

Lastly, the frisbee is a must have when going to the beach.  I go at least once a month with friends and our dogs to hang out and get away from the hustle and bustle of the city.  The frisbee is a reminder to unwind and to find joy in the simple things.

At first glance these items might look like things you would find at the lost and found, but for me they are little treasures with memories and stories. I hope you’ve enjoyed them as much as I do!”




Follow us to see the photoshoot images featuring the model’s own items on our Instagram here @asocietyofficial or Facebook

Newer Post