Overview
This website is operated by A SOCIETY. Throughout the site, the terms “we”, “us” and “our” refer to A SOCIETY. A SOCIETY offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.
Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Section 1 - Online Store Terms
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.
Section 2 - General Conditions
We reserve the right to refuse service to anyone for any reason at any time. You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.
Section 3 - Accuracy, Completeness and Timeliness of Information
We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.
Section 4 - Modifications to the Service and Prices
Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
Section 5 - Products or Services
Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.
Section 6 - Accuracy of Billing and Account Information
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy.
Section 7 - A. VIP Loyalty Program
A. VIP accounts are created for personal, non-commercial use only and cannot be shared, assigned, or transferred to third parties.
Eligibility & Membership Tiers
A. VIP membership requires registering or logging in at https://account.asociety.com using a valid, active email address associated with your purchases, which serves as the primary unique identifier for account management, point tracking, benefit redemption, and in-store lookups.
A. LIST membership is automatically unlocked upon completing a first qualifying purchase. A. LIST members earn 1 A. POINT for every HK$30 spent on qualifying purchases, receive an annual birthday reward, and have the option to purchase A. CARE as a HK$190 add-on for one nominated qualifying frame (limited to once per account).
A. BLACK membership is unlocked upon reaching an accumulated spend of HK$4,000 in the preceding twelve months or completing a single transaction of HK$2,500 or more. A. BLACK members earn 1 A. POINT for every HK$20 spent on qualifying purchases, receive an annual birthday reward, enjoy complimentary A. CARE coverage for one nominated qualifying frame (limited to once per account), and are eligible for invitations to A. SOCIETY private events. Private event invitations are extended at the sole discretion of A. SOCIETY, subject to venue capacity, geographic location, and RSVP confirmation, and hold no cash value. All tier benefits are subject to the specific redemption terms detailed below.
Once unlocked, A. BLACK status is retained for twelve months from the date of qualification. If these thresholds are not met at the end of that twelve-month period, or if a return reduces eligible spend below the requirement, the account automatically reverts to A. LIST. Any active, unexpired A. POINTs and previously redeemed benefits are unaffected by a tier downgrade, though future purchases will earn points at the A. LIST rate and A. BLACK-exclusive benefits will no longer apply unless the member re-qualifies.
Eligible Purchases & Sales Channels
A. POINT accrual, tier spend qualification, A. CARE frame protection, and all associated A. VIP membership privileges apply exclusively to qualifying transactions completed on the official A. SOCIETY online store (asociety.com) and official A. SOCIETY retail stores. Purchases made through third-party stockists, multi-brand retailers, department stores, wholesale partners, online marketplaces, or resellers are strictly non-eligible. For in-store purchases at official A. SOCIETY retail locations, members must identify their registered account details (e.g., registered email address) at the time of purchase to receive points.
Account Management & Dashboard Access
Upon logging into a registered account via https://account.asociety.com, members can manage personal details, shipping addresses, and order history directly within their account profile. Members can access detailed A. POINT balances, active discount rewards, point expiration dates, and tier status progress via the dedicated A. VIP Loyalty Program dashboard at https://asociety.com/pages/loyalty-program. Members remain responsible for maintaining current and accurate profile information at all times.
Earning A. POINT
A. POINTs are earned strictly on qualifying purchases completed on or after July 1, 2026. Orders placed prior to July 1, 2026, are not eligible for point accrual, retroactive credit, or manual adjustment. To earn points automatically, members must be logged into their registered A. VIP account at checkout.
Points are calculated based on the net subtotal amount after all valid discount codes or cash coupons have been applied, excluding shipping fees, duties, and applicable taxes. While the A. VIP program operates in Hong Kong Dollars (HKD) as the primary store currency, international purchases placed in other currencies will earn A. POINTs calculated from the converted HKD net value of the transaction at the time of purchase.
Points earned from purchases are rounded to the nearest whole number and depend on membership tier status, with A. LIST members earning 1 point for every HK$30 spent; A. BLACK members earn 1 point for every HK$20 spent. Members also earn a sign-up bonus of 5 points upon successful account creation and 5 points for each approved product review submitted via our post-purchase review invitations, limited to eligible purchases and subject to verification.
Points for eligible purchases made without logging in may be credited retroactively, provided the customer registers an official A. SOCIETY account using the exact email address associated with the guest transaction and submits a claim to hello@asociety.com within thirty (30) days of the original purchase date. Requests submitted after thirty (30) days from the transaction date are strictly non-creditable. Retroactive points are subject to verification, apply exclusively to purchases made through official A. SOCIETY channels, and count toward the member's tier status upon successful credit.
Redeeming A. POINT
Points cannot be exchanged for cash, redeemed for monetary value, or combined with other point-based discount codes in a single transaction. Each 1 A. POINT equals HK$1 in promotional redemption value. Members must log into their registered account to generate a unique discount code based on their available point balance, subject to a minimum redemption requirement of 10 points (HK$10). Active A. POINT balances and generated reward discount codes remain valid for twelve (12) months from the date of issuance and will expire without point reimbursement if unused. Points redeemed on orders that are subsequently returned, refunded, or cancelled are forfeited and will not be reissued or refunded to the member account. Any points earned on an order that is later refunded or partially refunded will be automatically revoked.
Cash Coupon Redemption & Expiration
Members may redeem accumulated A. POINTs for single-use cash coupons within their A. VIP Loyalty Program dashboard. Issued cash coupons remain valid for one (1) month from the date of issuance. Unused cash coupons expire automatically upon reaching their expiration date and cannot be reinstated, extended, or recredited as A. POINTs. Cash coupons are single-use promotional codes applicable exclusively at checkout. Cash coupons cannot be combined with other discount codes, site-wide promotions, or seasonal offers, nor can they be applied retroactively to previously placed orders. Fixed-amount cash coupons and promotional discount codes issued in HKD will be automatically converted and applied by Shopify at checkout based on current daily exchange rates.
Returns, Refunds & Cancellations
To maintain program integrity, all order modifications, returns, and cancellations are governed by strict point and voucher adjustment rules. Points earned on an order that is subsequently returned or refunded in full or in part will be automatically revoked proportionally based on the final net order value. Any cash coupon or discount code applied to orders that are later returned, refunded, or cancelled by the customer are strictly forfeited and will not be reissued, reactivated, or refunded to the member account. If a member has already redeemed points earned from a purchase that is subsequently returned or refunded, the revoked points will be deducted directly from the account balance, which may result in a negative point balance that must be cleared by future point earnings before further redemptions can occur. For direct product exchanges of equal value, existing earned points remain unaffected, whereas exchanges resulting in a net price difference will have points adjusted upward or downward proportionally based on the revised net subtotal. In the event an order is cancelled directly by A. SOCIETY due to stock-outs, fulfillment constraints, or pricing errors, earned points for that transaction will be voided, and any valid cash coupon or discount code applied exclusively to that cancelled order will be manually reissued upon customer account verification.
A. CARE (Warranty Extension & Service Plan)
A. CARE benefits apply exclusively to qualifying optical frames and sunglasses as indicated by the A. CARE label or explicit service disclosures on individual product detail pages at the time of purchase. Sale and clearance items are strictly excluded.
A. CARE is limited to one (1) redemption per customer account, once only, and is non-transferable, and requires verification of the original registered account and official proof of purchase. Qualifying coverage extends standard twelve (12) months frame warranty protection to eighteen (18) months from the original purchase date. Additional service coverage includes one (1) complimentary set of replacement lenses equivalent to the original frame’s default lens, excluding A. VISION, custom, non-standard, or high-curve lens shapes; and one (1) surface polish applicable exclusively to acetate frames.
For A. LIST members, A. CARE covers the qualifying frame purchased in the same order as the HK$190 add-on, which may be purchased once per account. For A. BLACK members, A. CARE covers one qualifying frame nominated by the member at the time of first claim. Members who have already used A. CARE are not eligible for a further plan upon reaching A. BLACK. All claims require verification of the original registered account and official proof of purchase.
Birthday Voucher
A one-time 20% birthday voucher is issued to eligible members across all tiers for single-use online or in-store. The birthday voucher code is automatically issued via email, fourteen (14) days prior to the member’s registered date of birth and expires thirty (30) calendar days from the date of issuance.
The voucher excludes sale, promotional, and clearance items, and cannot be combined with other discount codes, site-wide promotions, or cash coupons redeemed via A. POINT. Members must submit their birth date via our preferences update form at least thirty (30) days prior to their birth date to qualify for that year’s voucher. Birth dates cannot be altered once saved, and birthday vouchers cannot be reissued, extended, or backdated under any circumstances.
Referral Program
Members can refer friends and family using their unique referral link found within their A. VIP Loyalty Program dashboard. A referral is successful when the referred friend clicks the referral link, registers a new customer account using an email address with no prior order history or account with A. SOCIETY, and places a qualifying first purchase. The referred friend receives a 10% off promotional discount code for their qualifying first order, and once that order is fulfilled and verified, the referring member will receive a 10% off reward discount code. Referral discount codes are single-use, non-transferable, cannot be stacked with other promotional codes or cash coupons, and are forfeited if applied to an order that is subsequently returned, refunded, or cancelled. In the event a referred friend cancels or obtains a full refund for their qualifying first order, the referring member's corresponding 10% reward code will be revoked if unredeemed. Self-referrals, creating multiple accounts, or posting referral links on public deal or coupon aggregator websites are strictly prohibited. Automated fraud prevention controls, including IP address, email similarity, and user agent tracking, are enforced to protect program integrity, and A. SOCIETY reserves the right to withhold, revoke, or cancel any referral reward discounts and suspend membership if fraudulent, duplicate, or unauthorized activity is detected.
General Terms & Account Rules
A. SOCIETY reserves the right to modify, suspend, update, or terminate the A. VIP program, its reward structures, tier eligibility, or these terms at any time without prior notification. Any misuse, fraud, or abuse of the A. VIP program, including but not limited to creating multiple customer accounts or engaging in fraudulent return activity will result in immediate termination of the member's account and the complete forfeiture of all accrued points, rewards, and associated benefits. All standard A. SOCIETY Return, Exchange, and Privacy policies apply in conjunction with these terms.
Section 8 - Optional Tools
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
Section 9 - Third-Party Links
Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
Section 10 - User Comments, Feedback and Other Submissions
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
Section 11 - Personal Information
Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.
Section 12 - Errors, Inaccuracies and Omissions
Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
Section 13 - Prohibited Uses
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.
Section 14 - Disclaimer of Warranties; Limitation of Liability
We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall A SOCIETY, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
Section 15 - Indemnification
You agree to indemnify, defend and hold harmless A SOCIETY and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
Section 16 - Severability
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
Section 17 - Termination
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
Section 18 - Entire Agreement
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
Section 19 - Governing Law
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by Hong Kong Law.
Section 20 - Changes to Terms of Service
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
Section 21 - Contact Information
Questions about the Terms of Service should be sent to us at hello@asociety.com.